External Launch

The External Launch is when your EVP gets the exposure it needs outside of the organisation.

Depending on the Launch Strategy this can be many different things, with the overall purpose of raising awareness of your company as an employer and ensuring that everyone gets a consistent appreciation of what you offer, regardless of location, language or persona.

That consistent appreciation of course does not come from communicating to everyone in the same way and through the same media platforms – it means making sure that the message is consistent and that the message is delivered in a way appropriate to the audience.